"Sexual harassment isn't always obvious but it is always harmful"  

Every woman and girl deserves to walk through our streets feeling safe, respected, and free. Yet too many still move through the world with their keys in their hands, their headphones out, or their eyes constantly scanning, small adjustments made simply to avoid being targeted. 

But the responsibility shouldn’t fall on them. It’s not their job to shrink themselves, to change their routines, or to carry the weight of staying safe. 

Our ‘In Her Shoes’ campaign focuses on speaking directly to men and boys. When inappropriate behaviour such as catcalling, wolf-whistling, persistent staring goes unchallenged, it can escalate and contribute to the wider issue of violence against women and girls. Too often, this behaviour is dismissed as “normal".

We need men and boys to be part of the change: to notice, to listen, and to call out behaviour that makes women and girls feel uncomfortable or unsafe. This video asks you to spend a day in her shoes and to realise the difference you can make. 

About the video 

The In Her Shoes video uses a gender‑role‑reversal approach. It follows a schoolboy and an adult man as they experience examples of the everyday microaggressions that many girls and women face. The aim is to encourage boys and men to reflect on these situations and consider how they might feel in the same circumstances. 

How you can help 

  • Have supportive phrases ready: it isn’t always easy to respond when someone makes a disrespectful remark. Simple, calm responses can open the door to a better conversation. You might ask, “What makes you say that?” or “How is that meant to be funny?” Or you can keep it direct with, “That’s not okay,” or “I’m not comfortable with that.” 
  • Even small comments can shift the tone in a positive direction. 
  • Speak to someone privately: if it doesn’t feel right to challenge someone in front of others, try talking to them one‑to‑one. A quieter setting can make the conversation feel more respectful and constructive, and they may be more willing to listen. 
  • Step away when needed : your safety always comes first. If the situation feels tense or unsafe, you don’t have to engage. Walking away sends a clear signal that you don’t support what’s happening and that alone can make an impact. 
  • Spread the word: you can share the video with friends, colleagues, and within your community. Use it as a starting point to open up conversations about how we speak to and treat women and girls. By taking action, you can encourage other boys and men to challenge sexual harassment when they witness it. 

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