Published: Friday, 17th June 2022

New wayfinding signage has been installed across Royal Leamington Spa town centre as part of its transformation to welcome and guide the thousands of visitors arriving during Birmingham 2022.

The bespoke wayfinding fingerposts and monoliths have been installed in key areas of the town centre including Old Town, Pump Room Gardens, Jephson Gardens, Holly Walk and Parade, with Victoria Park and the railway station to follow shortly. They will direct visitors to local facilities and the best places to visit in Leamington and the surrounding area.

Councillor Andrew Day, Leader of Warwick District Council, said: “An important aspect of sustainable transport is ensuring that people are able to locate and access places on foot or by bike. This wayfinding infrastructure enables the anticipated 5,000 visitors arriving into Leamington each day over the course of the Games to find their way around using local landmarks in the town centre and discover the very best that our District has to offer.”

The fingerposts and monoliths were developed by Warwick District Council with input from Royal Leamington Spa Town Council, BID Leamington, Leamington History Group and Leamington Society, working with wayfinding consultants Whybrow Pedrola, manufacturers Blaze and installers Allworks to bring the signs to life.

Councillors pointing in front of a wayfinding sign

Funding for the wayfinding signs was provided by the Community Infrastructure Levy (CIL) and the Coventry and Warwickshire Local Enterprise Partnership (CWLEP), who have awarded the Council £1.8m for infrastructure improvements ahead of Victoria Park’s role as an official venue for Lawn Bowls and Para Bowls competitions during the Birmingham 2022 Commonwealth Games.

Sarah Windrum, Chair of CWLEP said: “We are on the home straight to the start of the Birmingham 2022 Commonwealth Games and these new signs are a great way to help visitors from all corners of the globe and the UK to find their way around Leamington Spa, as well as make their trip even more memorable to go to places of interest around this fantastic part of the county.”

Councillor Liam Bartlett, Portfolio Holder for Economy and Culture, said: “These wayfinding signs will remain in place after the Games and will provide a lasting legacy, helping guide future visitors around our wonderful town centre.”

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