6.1. As far as street naming proposals are concerned, The Council is happy for developers to propose their own preferred names for consideration under Section 17 of the Public Health Act 1925. However, it is recommended that more than one suggestion be put forward in case one fails to meet the Naming Conventions (see Appendix D), or to negate possible objections from the Town/Parish Councils, Royal Mail or The Council itself.

6.2. The Council will consult with the Town/Parish Council (and any other bodies as appropriate) for any comments. However, in practice most developers are happy to leave the choice of street name with The Council or enter amicable discussion.

6.3. Wherever possible, the Council will liaise with the Town/Parish Council, with a view to formulating a list of approved street names to put to the developer. This is particularly helpful in areas where new development regularly takes place.

6.4. The Council's decision is final for the naming of roads, renaming of roads, numbering, or renumbering of properties and is at the discretion of the Street Naming and Numbering Manager.

6.5. The Council will not create a Street Name the same as, or similar to, one which already exists if any of the following conditions apply to the Street Name:

• a. It is in use in the same locality.
• b. It is in use in the same town.
• c. It is in use in the same post town.
• d. It is in use in the same town or post town within a neighbouring SNN Authority’s administrative area.

6.6. Changes to new developments after new roads and addresses have been formally registered by the local authority and Royal Mail, will incur a charge by the developer for every Plot to Postal change and any additional new addresses.

6.7. The Council will not normally consider the separate naming of a new street unless it serves more than four properties.

6.8. Streets in proximity should not be assigned the same name with a different suffix, for example “Birch Road”, “Birch Avenue”, “Birch Park” and “Birch Crescent”.

6.9. Developers should be wary of using a name for marketing purposes if it has not been approved by the Council. This may cause confusion if the name is duplicated elsewhere in the Parish/Town.

6.10. If person names are suggested, all efforts should be made to obtain the living direct relative/descendant consent, providing the person has been deceased for at least 20 (English Heritage “blue plaque” selection criteria), 50, 100 or more years. As defined in SNN policy or a delegated decision on a case-by-case basis.

6.11. Names that could give offence are not to be used, nor are names that could encourage defacing of nameplates. The Council reserves the right to object to any suggested name deemed to be inappropriate.