What are chances of success? How best can I frame my planning appeal?

Depends on merits of proposal. Inspectors statistically allow one third of all appeals. 

You can seek advice from the Council's Appeals Officer but you should be aware that he/she is employed to prepare the Council's case and you need to aware of the potential for conflict of interest.

You may also consider appointing a planning consultant to give you independent advice and or prepare/present you case.